Cookie Policy

As you may be aware Facebook has recently updated its business terms and conditions applicable to the use of business tools.

The full text of the Facebook business tools terms is here: https://www.facebook.com/legal/terms/businesstools You will see that in those terms Facebook requires advertisers to give certain warranties about the advertiser’s webpages or app where the Facebook pixel is used as follows:

b. If you use our pixels or SDKs, you further represent and warrant that you have provided robust and sufficiently prominent notice to users regarding the Customer Data collection, sharing and usage that includes, at a minimum:

i. For websites, a clear and prominent notice on each webpage where our pixels are used that links to a clear explanation (a) that third parties, including Facebook, may use cookies, web beacons, and other storage technologies to collect or receive information from your websites and elsewhere on the internet and use that information to provide measurement services and target ads, (b) how users can opt-out of the collection and use of information for ad targeting, and (c) where a user can access a mechanism for exercising such choice (e.g., providing links to: http://www.aboutads.info/choices and http://www.youronlinechoices.eu/ ).

ii. For apps, a clear and prominent link that is easily accessible inside your app settings or any privacy policy and from within any store or website where your app is distributed that links to a clear explanation (a) that third parties, including Facebook, may collect or receive information from your app and other apps and use that information to provide measurement services and targeted ads, and (b) how and where users can opt-out of the collection and use of information for ad targeting. c. In jurisdictions that require informed consent for the storing and accessing of cookies or other information on an end user’s device (such as but not limited to the European Union), you must ensure, in a verifiable manner, that an end user provides the necessary consent before you use Facebook Business Tools to enable us to store and access cookies or other information on the end user’s device.

We are writing to you because, on 24th May 2018, Facebook told us that it would deem this warranty to apply to webpages and apps on which the Facebook pixel had already been deployed as well as to new deployments in the future. Please read the terms above and confirm whether:

A.We should re-commence using data from your Facebook pixel campaigns (and deploy any new Facebook pixels) because your webpages and apps comply with the requirements; OR
You want us to continue to pause use of your data collected using a Facebook pixel and pause deployment of any new Facebook pixels until you have investigated further.

If you want us to continue with the pause then please let us know when you are ready to re-commence and also confirm whether we will need to archive your historical data.