As you may be aware Facebook has recently updated its business terms and conditions applicable to the use of business tools.
The full text of the Facebook business tools terms is here: https://www.facebook.com/legal/terms/businesstools You will see that in those terms Facebook requires advertisers to give certain warranties about the advertiser’s webpages or app where the Facebook pixel is used as follows:
b. If you use our pixels or SDKs, you further represent and warrant that you have provided robust and sufficiently prominent notice to users regarding the Customer Data collection, sharing and usage that includes, at a minimum:
We are writing to you because, on 24th May 2018, Facebook told us that it would deem this warranty to apply to webpages and apps on which the Facebook pixel had already been deployed as well as to new deployments in the future. Please read the terms above and confirm whether:
A.We should re-commence using data from your Facebook pixel campaigns (and deploy any new Facebook pixels) because your webpages and apps comply with the requirements; OR You want us to continue to pause use of your data collected using a Facebook pixel and pause deployment of any new Facebook pixels until you have investigated further.
If you want us to continue with the pause then please let us know when you are ready to re-commence and also confirm whether we will need to archive your historical data.