Liva Home is the ingredient brand of Birla Cellulose Home Textiles, part of the Aditya Birla Group. It extends from the Liva brand, which was launched in 2015, and which today has come to dominate the ingredient brand world of apparel. Liva Home offers the same brand promise as Liva : nature-based, high quality fabric that has come from an accredited manufacturing value chain.
The first launch of Liva Home is with the brand partner, Portico, in December 2018. The joint collection made using Liva Home fabric offers a beautiful range of bedsheets, comforters and duvets in floral and geometric designs. Eventually, Liva Home will also extend into different home textile categories, including bath linen, floor rugs, kitchen linen and living room linen
As a brand, Liva Home stands for nature-based, super-soft and luxurious home textile products. Liva Home promises to pamper customers with its dreamy softness.
Liva Home comes from nature and is further perfected in one of the 7 state-of-the-art global manufacturing plants of Birla Cellulose. The source of the fibre is natural wood, which makes it eco-friendly and sustainable. The Sustainable Forestry practised by Birla Cellulose ensures that there are 2 trees planted for 1 tree harvested, which increases the green cover of Nature.
Liva Home regenerates the cellulose content of the wood and makes a super-soft fibre with a perfectly defined shape. The fibrils of the cellulosic fibres give a supremely soft finish, thus ensuring an excellent sheen and silk-like appearance in the fabric.
Coming from natural wood, Liva Home continues to exhibit similar properties, and has excellent moisture management. This helps in quick evaporation of perspiration, leading to higher comfort for the user.
Liva Home has a smooth cross-sectional fibre which ensures superior uniform absorbency of colour, which helps to bring out its natural brilliance
Not just in absorbency, Liva Home also scores in spreading the moisture faster than other fabrics. This provides thermal comfort where Liva Home feels cool in summers and cosy in winters.
The wood-based properties of the fibre ensure that Liva Home fabric ‘breathes.’ This results in a cooler and more comfortable product for the user.
As a nature-based fibre, Liva Home has a smooth fabric with no static charge. This, in the long term, is much better for overall health than other fabrics that have static properties.
Birla Cellulose has been ranked No. 1 in VSF producer rank in Sustainable Sourcing and Conserving Nature as per Hot Button Issue of Canopy.
OekoTex 100 (including REACH compliance) and USDA bio-based certification which means Liva Home fibre is derived from plants and other renewable agricultural/ forestry materials and provides an alternative to conventional petroleum derived products
The Forest Stewardship Council certification ensures that the product has come from a forest and a supply chain that is managed responsibly